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GRUENE TEXAS
Y'ALL
Gruene was settled in the late 1800’s by German cotton farmers. The economic hardships of boll weevil infestations in the 1920’s and the Great Depression in the 1930’s led to the downfall of the family farming business and Gruene became a virtual ghost town. In the 1970’s, the land and buildings were purchased by a San Antonio resident, restored and reopened.
THE BUILDING
What is now the Gristmill Restaurant was the original cotton gin, and our building was the Gruene Brothers’ Garage. During this time, Ray Box used our store as a workshop for the renovation of the other buildings. In the Spring of 1989, Ray Box opened Gruene Outfitters with a small rack of Patagonia clothing, a boat building operation in the back room, and a huge passion for fly-fishing.
DEVELOPMENT AND CHANGE
In 2000, Tiffany Yeates began working at the store while attending the McCoy School of Business at Texas State University. As the granddaughter of an Audubon rookery island warden, she is an avid angler. She quickly fell in love with fly-fishing and the shop.
After graduating, she ran the shop until 2006, when she purchased the business. In 2016, Tiffany opened a second store next door, The Pomegranate, to expand women’s clothing and to add children’s goods.
TIFFANY YEATES
Tiffany Yeates manages the two retail locations while living in Gruene with her two daughters, Lily and Paige, and their chocolate lab, Amos. She’s and avid fly fisher and spends most of her free time fly fishing for Saltwater species or enjoying hill country rivers with the girls. Being outside is their passion.
ERIC FELDKAMP
One part buyer, two parts whatever is needed, Eric wears many hats at Gruene Outfitters, both literally and figuratively.

SHAH SIMAC

Shah is a professional flyfisher, guide, handyman, pilot, coach, and the guy everyone wants to know and hang out with. While Gruene Outfitters is just his "side gig", we wouldn't make it without him! He typically spends his free time fishing, or fishing, or possibly fishing, and if you see him on the river, he will share his knowledge free of charge (but you should probably bring him food at work in return).

MALLORY GALLAHER

Mallory keeps all four retail operations running onward and upward. She’s been part of the team since her high school summers at Gruene Outfitters. After extensive travels through Europe and Asia and graduating from Texas A&M, she found herself back where it all started (as many Gruene Outfitters employees do). Mallory loves nothing more than working in the shop with her employees and customers- though she makes time each year for at least one bucket list trip, plenty of shopping research, and creative pursuits. She also breaks away to hunt and fish, though she usually ends up collecting cool rocks and shells- or sneaking in a nap.

FLY FISH TEXAS
A vast majority of the Hill Country waters play host to many warm water species including bass, carp and a myriad of sunfish that are most active from April – October. During the winter months our neighboring Guadalupe river is heavily stocked with trout, allowing Texans and visiting anglers alike the opportunity to master their trout setting skills.
For the adventurous salt water angler the Texas coastal flats are rife with redfish, spotted sea trout, black drum and even the occasional tarpon.
FLY SHOP SERVICES
In our fly shop we’re always willing to offer tips and advice on everything from knot tying to fly selection. Whether you’re new to fly-fishing, or simply a visiting fly-fisher we’re more than happy to help you with any questions ranging from reading the water to fly casting advice.
RECOMMENDED GUIDES
Although we don’t have an in-house guide service we do highly recommend the following local guides and guide services.
ALL WATER GUIDES
allwaterguides.com
ACTION ANGLER
actionangler.net

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