Gruene was settled in the late 1800’s by German cotton farmers. The economic hardships of boll weevil infestations in the 1920’s and the Great Depression in the 1930’s led to the downfall of the family farming business and Gruene became a virtual ghost town. In the 1970’s, the land and buildings were purchased by a San Antonio resident, restored and reopened.
What is now the Gristmill Restaurant was the original cotton gin, and our building was the Gruene Brothers’ Garage. During this time, Ray Box used our store as a workshop for the renovation of the other buildings. In the Spring of 1989, Ray Box opened Gruene Outfitters with a small rack of Patagonia clothing, a boat building operation in the back room, and a huge passion for fly-fishing.
In 2000, Tiffany Yeates began working at the store while attending the McCoy School of Business at Texas State University. As the granddaughter of an Audubon rookery island warden, she is an avid angler. She quickly fell in love with fly-fishing and the shop.
After graduating, she ran the shop until 2006, when she purchased the business. In 2016, Tiffany opened a second store next door, The Pomegranate, to expand women’s clothing and to add children’s goods.
Tiffany Yeates manages the two retail locations while living in Gruene with her two daughters, Lily and Paige, and their chocolate lab, Amos. She’s and avid fly fisher and spends most of her free time fly fishing for Saltwater species or enjoying hill country rivers with the girls. Being outside is their passion.
One part buyer, two parts whatever is needed, Eric wears many hats at Gruene Outfitters, both literally and figuratively.


As a hill country native, Chris has been fishing and exploring Texas rivers and streams since before Gruene Outfitters was born. A few days a week you can find him in the fly shop giving casting instruction, rigging equipment, or telling a good fishing story. If you are interested or curious about fly fishing don't hesitate to come in and pick his brain. When he's not at Gruene Outfitters he's guiding fly fishing trips on all the beautiful waterways in Texas, or enjoying a beer next to a BBQ pit while cooking up some fine grub. We are thankful to have him as a resource and team member of Gruene Outfitters. Fish. Beer. Repeat. 


Maggie joined us from Austin, TX and oversees the purchasing for tackle and women's technical apparel. Originally from Dallas, Maggie is a graduate of Southern Methodist University. Growing up, she spent many summers vacationing with family in Colorado where she acquired a love for the mountains and much so, that she returned to complete guide school in Vail, CO with Vail Valley Anglers for an experience of a lifetime! While Maggie spent many years working in the corporate world in Commercial Real Estate, she's no stranger to the Fly Fishing industry or Retail environment. It was ultimately her adventurous spirit and passion for the outdoors that brought her back to both. 


Maggie has experience in Retail Sales, Merchandising, Purchasing & Receiving, and Inventory Management. Her favorite part of her job, however, is developing relationships with vendors and anglers in the Fly Fishing community. Maggie is also very passionate about growing our women's angling group, "Fly Girl Society," and volunteering with local youth initiatives. Maggie got her start learning how to fly fish for none other than Texas Hill Country bass...but she is looking forward to gaining more knowledge about coastal fly fishing and dialing in her saltwater skills. out! When not in the shop, you'll likely find Maggie listening to country music, exploring new waters, or out hiking and camping with friends. 

A vast majority of the Hill Country waters play host to many warm water species including bass, carp and a myriad of sunfish that are most active from April – October. During the winter months our neighboring Guadalupe river is heavily stocked with trout, allowing Texans and visiting anglers alike the opportunity to master their trout setting skills.
For the adventurous salt water angler the Texas coastal flats are rife with redfish, spotted sea trout, black drum and even the occasional tarpon.
In our fly shop we’re always willing to offer tips and advice on everything from knot tying to fly selection. Whether you’re new to fly-fishing, or simply a visiting fly-fisher we’re more than happy to help you with any questions ranging from reading the water to fly casting advice.
Although we don’t have an in-house guide service we do highly recommend the following local guides and guide services.
Long time guide and our resident fly-shop guru



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